Why Jeep Wrangler and Ford Maverick sell 25 percent over MSRP in the US

According to a recent market survey that looked at over 1.2 million new car lists in the United States, the average price of new cars in the country is 9.9% higher than the manufacturer’s recommended retail price or MSRP. Although some models may not have a significant price increase, the most popular models are priced much more than the market average. The Jeep The Wrangler is a popular choice among enthusiasts with its excellent driveline. On the other hand, the Ford Maverick is known for its practical function and features. Both of these vehicles are part of the list.


The Wrangler tops the list with an average price of $ 8,925, or 26.7 percent above the MSRP, followed by the Maverick hybrid, which boasts $ 5,601, making it 25 percent above the MSRP.

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Jeep Wranglers jump 26.7 percent

The price of the Jeep Wrangler is 26.7 percent above the MSRP, which comes to $ 8,925 above the retail price. This hike in numbers is one of the largest, especially in percentage. On the other hand, the Jeep Gladiator has seen a maximum price increase of any American car in terms of pure cash. The Gladiator has an adjustment of $ 9,824, giving an increase of 22.5 percent. The Jeep Wrangler Unlimited sits in the middle of the two, with a price increase of 22.9 percent ($ 9,534), making it one of the five most overpriced cars.


Wranglers can be broadly classified in two- and four-door versions. The two-door car is available with Sport and Rubicon details. On the other hand, the four-door SUV, known as the Unlimited, is offered with the Sahara, a 4xe plug-in hybrid, and the Rubicon 392. Most of them are equipped with a low-speed part-time four-wheel drive system. A full-time 4WD system is also available as an option. The SUV has five engine choices, depending on the trim level. The first is a 3.6-liter V6 engine that produces 285 hp and 260 lb-ft of torque and is mated to either a six-speed manual or an eight-speed automatic transmission. Then there is the turbocharged 2.0-liter four-cylinder engine, which produces 270 hp and 295 lb-ft of torque. This engine is only available with an automatic transmission. The four-door Unlimited trim has an optional turbocharged 3.0-liter diesel V6 with 260 hp and 442 lb-ft of torque. Rubicon is also available with a plug-in hybrid driveline called 4xe, which produces 375 hp and 470 lb-ft of torque, along with Sahara trim.


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Maverick gets a jump of 25 percent

Ford Maverick is offered in both hybrid and weekend variants and is ranked among the 10 best cars sold over MSRP. The off-road truck is also equipped with a hybrid driveline. According to the build and pricing tool, the 2.0L EcoBoost engine is an improvement of $ 1,085. In percentage terms, the Maverick hybrid ranks second behind the Jeep Wrangler, with a 25% price increase, or $ 5,601 over the MSRP. The gas-powered Maverick, on the other hand, costs $ 22.2 percent more than the MSRP, or $ 5,368. The Ford Bronco is also a worthy choice, and ends up in eighth place on the list of new cars with the highest price over the MSRP. It has a price increase of 20.6 percent or an increase of $ 7,783. The average price increase is less than 10%, or 3,753 USD.


Ford has resurfaced the Maverick moniker for its new compact pickup, which sits under the mid-range Ranger. Instead of sharing components and mechanics with the Ranger, the Maverick drives the same chassis as the Bronco Sport small crossover. All versions have a 2.5-liter four-cylinder engine with an electric motor of 191 hp. This configuration includes front-wheel drive only and a continuously variable automatic transmission. Buyers can also choose a non-hybrid driveline with a 250 hp 2.0-liter four-cylinder engine and an eight-speed automatic transmission. Four-wheel drive is available with this driveline.


Reason for the price increase

Several factors have contributed to the price increase. The global microchip crisis continues in full swing, with no signs of improvement projects until at least the middle of next year. Other global crises, such as the Ukraine conflict, are also hampering production.

Another challenge facing carmakers is that carmakers have been losing money for more than a year due to the bottlenecks and the semiconductor supply crisis. Although the chip situation will improve in the future, most car manufacturers have a huge backlog due to increasing demand and reduced production. In addition, the price increase reflects the significant increase in material costs and ongoing challenges in the supply chain. Conversely, the demand for new, safer, more fuel-efficient and attractive cars continues to increase, resulting in a large difference between the production of cars and the number of customers.

According to analysts, dealers have reacted to market conditions by pricing cars over MSRP to make bigger profits on certain models and compensate for reduced sales volumes due to limited new car production. In addition, manufacturers claim that buyers are willing to spend significantly above the sticker price of the most in-demand cars on the market today as it is the only option to get the vehicle of their choice without having to wait long.

Sources: Car And Driver, Motor 1, Edmunds

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