Why is the Chevy Traverse outselling its GMC equivalent?

If you didn’t already know, almost every Chevrolet model has a GMC counterpart. What this means is that they usually share a platform, engines, features and even design cues. While not all are the same, they are about as close as vehicles from two different automakers can get. Some of these are the 2022 Chevy Traverse and the 2022 GMC Acadia. Although the two have so much in common, one outsells the other. Why is the Chevy Traverse outselling its GMC counterpart, the GMC Acadia?

Chevy Traverse vs. GMC Acadia sales

2023 Chevy Traverse | Chevrolet

According to GoodCarBadCar, the Chevy Traverse outsells its GMC counterpart. More specifically, in the third quarter of 2022, Chevy dealers sold 25,389 Traverse models. Comparatively, the same vehicle but from GMC, the Acadia, sold just 14,406 units. Why is there such a big difference in these sales figures? As a whole, a significant reason why GMC models usually perform poorly compared to Chevy is the brand’s popularity. Chevrolet is straight up more popular than GMC.

Leave a Comment