A GMC dealer who tried to get a HUMMER EV owner to sign a two-year “Right Of First Refusal” has sat down with the customer and the two parties have completely resolved their differences.
We originally reported on the delivery of the GMC HUMMER EV # 210 a few days ago. At first, the whole situation did not look pretty. But thankfully, the GMC dealer and a lobster order holder have agreed that the delivery of electric vehicles can take place as planned.
So good news, right ?! Sure, but it’s also important to look at why this misunderstanding may have occurred in the first place. So let’s dive in.
The customer’s mistake
While it is easy to step on the dealer in this situation (and we’ll talk about that in a second), it’s also important to realize that the customer made at least one or two minor mistakes in this process. We talked to “A” and he admits that he made a “joke” to the seller about “how much do you want to offer me for it …” sometime in the process before the paperwork was presented. In retrospect, it would be a pretty badly timed laugh. If you are buying a new vehicle nowadays, joking about flipping it would be a pretty bad faux pas, especially if you bought it for a sticker price or lower.
“A” also authorized the reseller to use images of HUMMER # 210 for marketing purposes. Pictures of # 210 were posted on the dealer’s Facebook page. “A” originally expressed concern that the images were being used. “A” in a released statement (below) adds that he “reacted with emotion.”
Also to add to the confusion is that “A” has previously bought vehicles and adapted them. “A” has since sold some of them on auction. “A” insists that resale or turnaround was not his intention for HUMMER EV # 210.
Where does the GMC dealer come from
GM dealers are in a tough spot right now. The stock is low and the customers’ demands are high. There are also some really hot vehicles being launched. The struggle for most dealers is how do we protect our long-term customer base before being able to label every vehicle that comes to the lot and still sell each one? For many resellers, sales to MSRP are a must to maintain customer trust. But when a customer takes advantage of it, a vehicle turns within days or weeks of delivery, from a dealer perspective – it hurts.
If you think about the warning letter from the president of GM North America, dealers warn you to sell vehicles to wholesalers or dealers.
So with all of this in mind, you can see how a dealer may decide to ask a customer that they perceive as open to the resale of a vehicle to sign a non-resale agreement. There are arguments both for and against this practice but you can understand why it seemed to be an option in this situation when GM has warned dealers not to sell to dealers.
And the Internet took it too far
While a little public pressure may not be a good thing to force two sides to resolve their differences, Internet fashion may have gone too far to show the retailer its collective dissatisfaction. Although we have not confirmed it, “A” informed us that the GMC dealer in question had verbal and personal threats against his employees.
This is completely unacceptable. If you can not criticize someone in a friendly and constructive way – shut up. Threatening someone with violence or death is beyond bounds. We all hate shady dealers but no bad deal is ever worth making someone feel insecure in their workplace or preventing them from earning a living.
“A” posted this statement to GM-Trucks.com GMC HUMMER EV Facebook Group to end things. He appeals to anyone who has attacked or posted a negative review on the retailer’s Facebook page or Google Reviews to remove them.
The official statement from “A”
I feel obligated to make the following posts …
In recent days, the situation with my Lobster order, [dealer name removed], and its delivery has received national attention and taken on a life of its own. Although I appreciate the support, some of the pressure I intend to put on the dealer has reached a level, by some, that is absolutely unacceptable. The threat of injury / fire to their establishment and / or physical violence against the employees is something I have not asked for, not tolerated and wholeheartedly ask to be stopped immediately.
I want to be very clear …. the dealer NEVER had another sales arrangement in place and I approved them using pictures of the truck for marketing purposes
Today I met two principles for the dealer network and we were able to clear the air. I will take possession of the truck this weekend and am more than happy with the final deal. There were clearly misunderstandings on both sides and I reacted with emotion. Something I said made the seller think I was a reseller.
If you took the time to write negative reviews on their Google / facebook / etc. pages, please, if you have no actual experience or interaction with the dealer, take the time to remove the review.
Thanks…. and NO, I did not post this out of legal threat.