The Jeep® brand is launching two new Wrangler exterior color options for the 2023 model year

Earl and limited production Reign exterior colors are now open for dealer orders

AUBURN HILLS, Mich., 13 July 2022 /PRNewswire/ —

2023 Jeep Wrangler Rubicon in new Earl exterior paint (left) and limited production Reign exterior paint

  • From Concept to Production: Earl, first shown on the 2020 Jeep® Gladiator Farout Concept, joins the Jeep Wrangler production exterior color palette for the first time

  • Reign exterior paint brings purple back to the Wrangler palette for a limited time for the 2023 model year

  • Now open for orders, Earl and Reign are available on Wrangler Sport, Sahara, Rubicon, 4xe and 392 models, as well as the new Freedom Edition

The Jeep® brand continues to keep its color palette fresh, giving Jeep enthusiasts the opportunity to order a custom look direct from the factory with not one, but two new exterior production colors on the 2023 model year Jeep Wrangler: limited production Earl and Reign.

First showcased on the 2020 Gladiator Farout concept, Earl, a standout shade of gray with hints of aquamarine, makes its debut as an available production exterior color on the Wrangler lineup for the first time for the 2023 model year.

Purple, last seen on the 2018 JK Wrangler, makes a comeback as the Reign for the 2023 model year. Eye-catching Reign, available for a limited edition through the 2023 model year, will appeal to any customer who is passionate about purple.

“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we’re working to deliver what our customers tell us they want,” says Jim Morrisonsenior vice president and head of the Jeep brand North America. “These limited-edition colors like Earl and Reign attract a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”

Earl and Reign join a long line of vibrant and special colors that add customization and appeal to the Jeep Wrangler, with a special color palette straight from the factory. Available on all Wrangler models, including the Sport, Sahara, Rubicon, 4xe and 392, Earl, with a US Manufacturer’s Suggested Retail Price (MSRP) of $395 USD, will be available for the entire 2023 model year. Limited production Reign, with a US MSRP of $495 USDcan be ordered now through October.

These new colors join Firecracker Red, High Velocity, Hydro Blue, Sarge GreenSilver Zynith, Sting Grey, Granit Crystal, Black and Bright White for the 2023 model year.

Jeep brand
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people seeking extraordinary journeys. The Jeep brand offers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continue to provide owners with a sense of safety and security to tackle any journey with confidence. The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program available for the entire Jeep 4×4 range, is packed with perks and exclusive benefits to provide Jeep brand owners with the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road prowess is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emission freedom. All SUVs of the Jeep brand will offer an electrified variant in 2025.

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SOURCE Stellantis

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