“We have the (electric) Recon and the Wagoneer S, which are secured for Australia.”
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Jeep has outlined its electric vision for the Australian market with not one, but two battery-powered models coming Down Under – and a third ready to join them.
The trio of seven-seat EVs will roll out globally in the coming years and while exact Australian arrival times are yet to be confirmed, it is confirmed that the Recon and Wagoneer S will lead Jeep’s local electric charge.
The new electric Jeep Recon is coming to Australia
Speaking at the North American International Auto Show in Detroit, Jeep Brand CEO Christian Meunier said a pair of electric vehicles will form a key part of Jeep’s reformation in Australia.
“We have the Recon and the Wagoneer S, which are secured for Australia,” he said.
“Australia was way behind two or three years ago and there wasn’t even talk of electrification, but I kept questioning and questioning – and looking at what was happening in the meantime. New Zealand is going 100 per cent full speed, and Australia is catching up, and it will get there.”
The arrival of electrified Jeeps aligns with the “promise” component of Jeep Australia chief executive Kevin Flynn’s three-pronged strategy, which he says will grow local market share to 4.0 per cent by earning back customer confidence and the introduction of compelling new models.
“Now we’re going into ‘promise’. We’ve got all the things we said we’d change, packaged – and you can count on that,” he said in March.
So far, a plug-in hybrid Jeep has been the only electrified model rumored for the Australian market, but Meunier’s confirmation means local dealers will have serious zero-emissions options to compete with the growing EVs from rival brands.
The electric Jeep Avenger is yet to be confirmed for Australia
As for who does Jeep consider a direct rival?
Meunier offered some insight here as well, explaining that the company was done with its strategy of luring customers in with bargain basement price tags, instead choosing to compete with more premium offerings.
“One of the reasons Australia struggled was they chased the volume and didn’t achieve it. They pushed the metal but weren’t brand focused and the dealers weren’t making money.
“We’ve stopped all these entry-level versions, we’ve enriched the portfolio, we’ve made it more premium. We’re not going after the Koreans or the Chinese – we’re not selling transport, we’re selling adventure, we’re selling lifestyle.”
With the Wagoneer S imminent for the line-up, Jeep’s Australian range will increase a coupé-profiled large SUV with 447kW to do battle with the likes of the Mercedes EQE and EQS SUVs and the Tesla Model X, for example.
While its smaller midsize Recon will represent a more lifestyle-focused Jeep offering with folding roof and removable door features and Wrangler-like proportions.
Details on both models are in place at this stage but both models are expected to launch globally in 2024, with an Australian arrival date and more details expected to be announced soon after.
The electric Jeep Wagoneer S