Jeep’s new Gobi color gives the Gladiator and Wrangler a desert feel

For anyone who is a lifelong Jeepster, there is nothing better than one Jeep, especially when it comes to the Wrangler, and the more recently reintroduced Gladiator. There’s something about owning a vehicle that can pedal very well, even if you’re not the hard off-road type.


The coolest thing about owning one of the many Jeep brand vehicles is that you can customize them, as long as you have the deep pockets to do so. Given that the Wrangler already comes with a removable roof and doors and even folding windshields, customization is the name of the game for Jeep. Since the Gladiator rides on the Jeep Wrangler chassis, the same adaptations have also been extended to Jeep’s latest pickup, which returned after a gap of many years. As said; not every customization has to cost an arm and a leg because Jeep’s new Gobi paint gives the Gladiator and Wrangler a desert feel at a nominal cost.

Keep in mind that most of these customizations are available for a limited time only, because while Jeep is happy to offer you new colors, it likes to maintain the exclusivity of them. So if you want your Jeep Wrangler or Gladiator to have a desert theme, now is the time to reserve your Gobi paint option.

Related: A closer look at the pink Jeep Wrangler


Gobi Paint Color is a limited time offer

The Gobi paint color is a special color offered direct from the factory and is now available on all Jeep Gladiator and Wrangler models for a limited time. While the Gobi returns to the Jeep Gladiator exterior palette, it joins the Wrangler palette for the very first time. The Gobi color first debuted on the Jeep Gladiator for the 2020 model year and now makes a much-anticipated return. As said; The Wrangler will be available in the Gobi color for the very first time.

A sandy color that takes its name from the deserts of Asia, it joins the special group of limited-edition colors that add to the customization charms of the Jeep Gladiator and Wrangler ranges.

Related: These are the exterior color options for the 2022 Jeep Renegade

Not the first Rodeo of Colors from Jeep

Via: YouTube

Gobi will be the fifth special color made available on the current generations of Gladiator and Wrangler.

Said Jim Morrison, senior vice president and head of the Jeep brand North America, “Customization is at the heart of both the Jeep Gladiator and Jeep Wrangler.”

He also added, “Gobi is the fifth special edition color the Jeep brand has offered on the current generations of Gladiator and Wrangler, in addition to the Tuscadero, Gecko, Nacho and Chief, all of which reinforce the enthusiastic identity of our loyal and avid Jeep community.”

The price of the Gobi color scheme, according to the US manufacturer’s suggested retail price, is likely to be $495. It can be ordered now through June 2022 and is available on all Gladiator and Wrangler models, including Sport, Sahara, Mojave, Rubicon, 4xe and 392.

Related: These Are the Coolest Exterior Color Options on the Jeep Compass

Jeep customers have happy reactions

2022 Jeep Gladiator pickup in Jeep's new Gobi exterior color
Via: YouTube

Jeep’s announcement of the Gobi paint option has gone down well with most of its fans, although there were some dissenters. As one Instagram user wrote, “Wow ok… way to do this to me when I just got mine last year.”

Another also lamented, “No!! I bought my gladiator a month ago!! I would have definitely ordered this color!!”

Most fans seem to love this color, although there seemed to be quite a few calls to bring back Gator Green.

The cool thing, along with ordering the Gobi Wrangler or Gladiator in your type of trim, is the Jeep Wave customer service program, available for the entire Jeep brand, including all trims of the 2022 Jeep Gladiator and Wrangler.

This is a premium owner loyalty program with loads of benefits including three years of free maintenance at Jeep dealers, 24/7 support via phone or online chat and vehicle protection including 24/7 roadside assistance. Fringe benefits include VIP access to select exclusive Jeep brand events, so this is a way to have your cake and eat it too.

On a side note, if you’re more of a renegade, there’s a new release there too. There is a new special edition 2022 Jeep Renegade that comes with exceptional red design cues, as part of a Stellantis collaboration with (RED) to raise awareness and funding for the fight against global health emergencies.

So if you like it Red, the special edition Jeep Red Renegade and Red Compass are now available to order at American Jeep dealers. It’s all about color and car choice, so you can choose whether you like it red or sandy, and whether you like them bold and big, or small and urban.

Sources: Instagram, StellantisMedia

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