AUBURN HILLS, Mich., Dec. 7, 2022
AUBURN HILLS, Mich., December 7, 2022 /PRNewswire/ —
- “2022: Earth Odyssey” one-minute spot is the only car ad to be acclaimed among 30 brands, ranked second overall in the magazine’s “30 Best Ads of 2022”
- The ad features the animal kingdom celebrating the arrival of the Jeep® Wrangler 4xe and Jeep Grand Cherokee 4xe hybrid electric plug-in vehicles
- By listening to the animals, the ad highlighted the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe in electric mode to operate in the wild in virtual silence
- The video takes viewers on a global quest with the Wrangler 4xe and Grand Cherokee 4xe through many of the Earth’s different terrains and climates
- The legendary Jeep brand’s off-road prowess is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emission freedom.
- The Jeep Wrangler 4xe is the best-selling plug-in hybrid in the United States
- The all-new Jeep Grand Cherokee 4xe was recently named Green 4×4 of the Year 2023 by leading industry magazine Green Car Journal
The Jeep® brand’s one-minute “2022: Earth Odyssey” has been recognized by Adweek magazine this week, ranking No. 2 overall among the “30 Best Ads of 2022.” The brand’s “2022: Earth Odyssey” is the only commercial for the automotive brand recognized by Adweek.
Adweek first reported on the commercial in February 2022 with the headline “Jeep’s singing animal ad gets even better when you turn on captions.”
“‘Also sprach Zarathustra’ is often used to introduce something big, which is exactly what we had in mind for both the electrified Jeep Wrangler 4xe and all-new Grand Cherokee 4xe,” said Olivier Francois, Global Marketing Manager, Stellantis. “But instead of space, we’re focusing our advertising on the place we all call home, Earth, which is perfect for these adventure-ready plug-in hybrids.
“It’s an honor to have our ‘2022: Earth Odyssey’ ad recognized by Adweek. And my creative team and I are equally humbled to have this spot, which holds a very special place in all of our hearts, celebrated because it represents the commitment of the Jeep brand to become the global leader in SUV electrification,” added Francois.
The “2022: Earth Odyssey” campaign has been evolving since it premiered in early 2021. The first spot featured the Jeep Wrangler 4xe, the first plug-in hybrid announced for the brand in the US in 2020. The Jeep Wrangler 4xe is the best-selling plug -in hybrid in the country.
The campaign progressed as the Jeep brand’s lineup grew with the announcement of the Grand Cherokee 4xe. In early 2022, “2022: Earth Odyssey” premiered with the Jeep Wrangler 4xe and introduced the all-new 2022 Grand Cherokee 4xe, with a new twist with subtitles expressing the insatiable joy of the animal kingdom, including “the hippopotamus moans melodically,” iguana belts major 3rd”, “elephant trumpet”, “buffalo punishes timpani”, “lethargy restores tonic like a legend”, “goat makes a sick vibrato”, “blue peacock nails absolute solo” and “whale cleans spit valve.” By listening to the animals, the ad highlighted the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe in electric mode to operate in the wild in virtual silence.
The Jeep Grand Cherokee 4xe was recently named the 2023 Green 4×4 by leading industry magazine Green Car Journal.
“2022: Earth Odyssey” was created by the Jeep brand in collaboration with Chicago-based agency Highdive. 2001: A SPACE ODYSSEY and all related characters and elements © & ™ Turner Entertainment Co. (p21)
Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people seeking extraordinary journeys. The Jeep brand offers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continue to provide owners with a sense of safety and security to tackle any journey with confidence. The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program available for the entire Jeep 4×4 range, is packed with perks and exclusive benefits to provide Jeep brand owners with the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road prowess is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emission freedom. All Jeep vehicles will offer an electrified variant by 2025.
Follow Jeep and company news and video at:
Company Blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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