LAS VEGAS, Nov. 07, 2022 (GLOBE NEWSWIRE) — The Jeep®-branded Edition of the ADDAX™ Overland Trailer was honored with a 2022 Global Media Award this week at the SEMA Show in Las Vegas for its new overland trailer. .
“We are thrilled that the Jeep-branded Edition of the ADDAX Overland Trailer has been recognized as a global game changer at SEMA,” said ADDAX CEO Kirk Jowers. “We look forward to continuing to work with the Jeep brand to engineer more award-winning overland products that appeal to the brand’s international community.”
“There are hundreds of aftermarket innovations on the SEMA show floor this week, and of them all, we’re proud that the Jeep Branded Edition of the ADDAX Overland Trailer is a 2022 SEMA Global Media Award winner because it’s true to the Jeep brand.” said Jim Morrison, senior vice president and head of Jeep Brand North America. “Our Jeep enthusiasts are always looking to go further and do more, and this award-winning all-terrain vehicle will allow them to go further and stay longer as they continue to push the limits of adventure.”
Inspired by the US military’s all-but-indestructible surveillance trailer and engineered by the team that set a world land speed record on the Bonneville Salt Flats, the Jeep-branded Edition has set the new benchmark for off-road overlanding performance, capability and comfort.
With an unprecedented dry weight of just 850 pounds, Jeep adventure seekers can now tow a 1,200-pound payload up previously unfathomable terrain—all without compromising a Jeep brand’s signature stability and efficiency. The Jeep-branded Edition of the ADDAX Overland Trailer’s high-strength, lightweight construction makes it the perfect companion for technical climbers and beginners alike. Thanks to the Jeep-branded Edition’s foldable weight and compact 5-foot-by-6-foot dimensions, even those adventurers with limited garage space can always be ready to get off the grid.
The Jeep-branded Edition of ADDAX Overland Trailers independent torsion axle trailer suspension system provides an aggressive 17 inches of ground clearance for maximum maneuverability, control and comfort. The 3/16-inch military-grade steel chassis and 14-gauge steel body are seamlessly bent, instead of welded, to deliver industry-leading durability.
The Jeep-branded Edition of the ADDAX Overland Trailer comes standard with:
- sturdy 35 cubic feet of storage
- four 8,000 pound stabilizing corner jacks
- foldable tongue
- articulated draft
- rear receiver coupling
- heavily customized stand for endless mounting possibilities
The SEMA Global Media Awards (GMA) program recognizes those companies that manufacture specialty equipment products and accessories that would appeal to consumers outside the United States. The products are voted for by a prestigious group of international journalists who act as judges.
“Vehicle customization and personalization has grown worldwide,” said Linda Spencer, SEMA director of international and government relations. “The GMA program enlists international media experts to weigh in on which new products are likely to succeed in their home markets. The global automotive specialty equipment market is made up of enthusiasts who are passionate about the hobby. This passion can be found not only throughout the United States but also in countless locations around the world, including in Dubai, United Arab Emirates, Melbourne, Australia and Stockholm, Sweden.”
This year’s program included 11 judges from seven countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA show before selecting the products they believed would resonate and appeal most to consumers in their home countries.
The Jeep Edition of the ADDAX Overland Trailer was also selected as a “Featured Product” in SEMA’s highly coveted New Product Showcase.
MOPARS, JEEPS®DODGE, HEMI, PLYMOUTH, RAM, SRT, CHRYSLER and related logos, vehicle model names and trademarks are trademarks of FCA US LLC and are used under license by ADDAX Overland LLC.
About ADDAX Overland
ADDAX Overland is built on a combined 60 years of off-road industry, and is proud to create the world’s most robust, reliable and cutting-edge overland trailer. Our innovative spirit secured a world land speed record at the Bonneville Salt Flats. And our thirst for outdoor freedom drives our uncompromising pursuit of the ultimate in overlanding performance. Based in the backyard of Moab, Utah—Jeep’s home away from home—we pride ourselves on pushing our trailers to the limit in the iconic red rock terrain. Forged in the USA Tested in Hell.™ For more information, visit www.addaxoverland.com.
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people seeking extraordinary journeys. The Jeep brand offers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continue to give owners a sense of security to handle any journey with confidence. The Jeep vehicle range consists of the Gladiator, Grand Cherokee and Wrangler. The legendary Jeep brand’s off-road prowess is now enhanced by a global electrification initiative, transforming the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emission freedom. A fully electric Jeep 4xe will be offered in all SUV segments by 2025.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade organization founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading place to bring together manufacturers and buyers in the specialty equipment automotive industry. Products featured at the SEMA Show include those that improve the style, functionality, comfort, convenience and safety of cars and trucks. Additional information is available at www.semashow.com or www.sema.org, 909/396-0289.
Head of Marketing Communications, Stellantis
Figure 1: R&D MOAB Utah
Research and development proves the basics Moab, Utah.
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