Jeep® Brand partners with Universal Pictures to launch global marketing campaign for epic ‘Jurassic World Dominion’ this summer

AUBURN HILLS, Mich., June 1, 2022 /PRNewswire/ —

  • 60-second Jeep® commercial celebrating the arrival of Universal Pictures and Amblin Entertainment’s new epic adventure “Jurassic World Dominion” launches on Jeep’s social media channels, including Instagram, Facebook and TikTok, beginning June 1st; 30-second version to run over television
  • “Jurassic World Dominion” hits theaters worldwide 10 June 2022
  • The video shows the Jeep Wrangler 4xe, with a baby Carnotaurus along for the ride, in addition to the all-new Jeep Grand Cherokee 4xe
  • The baby Carnotaurus was created specifically for the Jeep brand. It has not been seen as an infant in any previous Jurassic film
  • The global campaign will run in markets around the world, including i North America, Europe, The Middle East and Asia and the Pacific
  • Drive-in events for Jeep Wave members will showcase the film on outdoor stages in cities across the United States June 8 and 9
  • The campaign launches in the US on National Dinosaur Day, today, June 1, 2022

The Jeep® brand and Universal Pictures are teaming up again, this time to launch Universal and Amblin Entertainment’s new “Jurassic World Dominion,” the epic conclusion to the Jurassic era, which has thrilled fans worldwide for nearly three decades and has earned more than 5 billion dollars Worldwide. “Jurassic World Dominion” is coming to theaters everywhere June 10th.

The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, The Middle East and Asia and the Pacific.

The US marketing campaign will include a 30-second broadcast, content on the Jeep brand’s social media channels, including an extended one-minute version of the TV spot and behind-the-scenes footage showing how the commercial was created, plus experiences. event where members of the Jeep Wave community will be able to register to see the new film in select cities across the US

“Nearly 30 years ago, moviegoers saw Dr. Ian Malcolm escape danger from dinosaurs in the original ‘Jurassic Park’ movie while riding in the back seat of a 1992 Jeep Wrangler,” said Olivier Francois, Global Marketing Manager, Stellantis. “We celebrated the iconic scene in the Jeep brand’s Big Game commercial in 2018, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are literally loaded for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat.”

“The Jeep brand has expanded significantly in the three decades since the Wrangler’s first appearance in the original ‘Jurassic Park’ movie,” said Christian Meunier, Jeep CEO. “We’ve entered new SUV segments, we’ve increased our global production footprint and, with the launch of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and durable 4×4 vehicles in the world, satisfying the needs of our growing global Jeep community.”

“The Jurassic film franchise is known for its epic scope and thrilling action, and ‘Jurassic World Dominion’ takes audiences on an adventure where no ‘Jurassic’ film has gone before,” he said. David K. O’Connor, president, franchise management, brand management and global partnerships for Universal Pictures. “The Jeep brand has been taking our audiences on unimaginable adventures, on screen and off, since the first film in 1993 and we’re excited to share the road with them, this time and every time.”

The one-minute Jeep ad features a Jeep Wrangler 4xe owner who finds a newly hatched Carnotaurus in his own backyard and decides to faithfully care for it. He takes the baby dinosaur on off-road adventures (engaging electric mode when silence is required!), while eliciting both wide-eyed wonder from children and panic on neighborhood streets as he takes the dinosaur on daily walks along the boardwalk, before finding his mother during a camping adventure… with unexpected results. Turns out it was just his imagination running wild. Or was it?

In addition to the content on television and social media, the Jeep brand is offering its Jeep Wave members the opportunity to view the film at drive-in events in cities around the United States at June 8Including Detroit, Chicago, New York, Miami, Los Angelesand again June 9 in Warwick, New Jersey. Jeep Wave is a premium owner loyalty program packed with exciting perks and benefits of being a Jeep SUV owner.

The Jeep brand and the Jurassic series have a long shared history. In 2018, ahead of the release of “Jurassic World: Fallen Kingdom,” the Jeep brand launched a 60-second spot during Big Game that celebrated the iconic scene in “Jurassic Park” featuring the Jeep Wrangler.

Jeep Wrangler, Jeep Gladiator and a vintage Grand Wagoneer can be seen in the movie “Jurassic World Dominion”.

The video was directed by Mimi’s cave with the production company Reverie Content. Jeep’s brand campaign was created in collaboration with Chicago-based advertising agency, Highdive agency.

“Jurassic World Dominion”

This summer, experience the epic conclusion of the “Jurassic” era as two generations unite for the first time. Chris Pratt and Bryce Dallas Howard is joined by the Oscar winner Laura Dern, Jeff Goldblum and Sam Neill in “Jurassic World Dominion,” a bold, timely and breathtaking new adventure that spans the globe.

From “Jurassic World” architect and director Colin Trevorrow, “Dominion” takes place four years after the destruction of Isla Nublar. Dinosaurs now live – and hunt – alongside humans all over the world. This delicate balance will reshape the future and decide, once and for all, whether humans will remain the apex predators on a planet they now share with history’s most terrifying creatures.

“Jurassic World Dominion,” from Universal Pictures and Amblin Entertainment, drives more than 5 billion dollars franchise into daring, uncharted territory, with never-before-seen dinosaurs, breakneck action and jaw-dropping new visuals.

The film features new actors DeWanda Wise (“She’s Gotta Have It”), Emmy Nominated Mamoudou Athie (“File 81”), Dichen Lachman (“Agents of SHIELD”), Scott Haze (“Minari”) and Campbell Scott (“The Amazing Spider-Man 2”). The film’s recurring cast includes BD Wong as Dr. Henry Wu, Justice Smith as Franklin Webb, Daniela Pineda as Dr. Zia Rodriguez and Omar Sy as Barry Sembenè.

“Jurassic World Dominion” is directed by Colin Trevorrowwhich steered 2015’s “Jurassic World” to a record high 1.7 billion dollars global box office. The script is off Emily Carmichael (“The battle at Big Rock“) and Colin Trevorrow from a story by Derek Connolly (“Jurassic World”) and Trevorrow, based on characters created by Michael Crichton. “Jurassic World Dominion” is produced by acclaimed franchise producers Frank Marshall due to and Patrick Crowley due to and is executive produced by the legendary, Oscar-winning franchise creator Steven Spielberg, Alexandra Derbyshire and Colin Trevorrow.

Universal Pictures and Amblin Entertainment present, in association with Perfect World Pictures, a Colin Trevorrow film.

Jeep brand

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people seeking extraordinary journeys. The Jeep brand offers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continue to provide owners with a sense of safety and security to tackle any journey with confidence. The Jeep vehicle lineup consists of Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program available across the entire Jeep 4×4 lineup, is packed with perks and exclusive benefits to provide Jeep brand owners with the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road prowess is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emission freedom. All SUVs of the Jeep brand will offer an electrified variant in 2025.

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For more information, visit Stellanti’s media site for North America at

Diane Morgan
(248) 512-0023 (office)
(248) 881-5742 (cell)
[email protected]

SOURCE Stellantis


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