Jeep® Brand collaborates with Universal Pictures to launch a global marketing campaign for the epic “Jurassic World Dominion” this summer

The Jeep® brand and Universal Pictures reunite, this time to launch Universal and Amblin Entertainment’s new “Jurassic World Dominion”, the epic end of the Jurassic era, which has captivated fans around the world for nearly three decades and has served more than $ 5 billion Worldwide. “Jurassic World Dominion” is coming to theaters everywhere June 10th.

The Jeep brand’s global campaign will be launched in markets around the world, including in North America, Europe, Middle East and Asia Pacific.

The US marketing campaign will include a 30-second broadcast spot, content on the Jeep brand’s social media channels, including an expanded one-minute version of the TV spot and behind-the-scenes footage showing the advent of the commercial, plus experiences. events where members of the Jeep Wave community will be able to sign up to see the new film in select cities across the United States

“Almost 30 years ago, cinema-goers saw Dr. Ian Malcom “Avoid the Danger of Dinosaurs in the Original” Jurassic Park “Movie While Riding in the Backseat of a 1992 Jeep Wrangler”, said Olivier Francois, Global Marketing Manager, Stellantis. “We praised the iconic scene in the Jeep brand’s Big Game commercial 2018, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now 2022, and we continue to see the development of the Jeep brand around “in the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are literally charged for all adventures, this time with a four-legged passenger of a different kind riding in the front seat.”

“The Jeep brand has expanded significantly in the three decades since Wrangler’s first appearance in the original ‘Jurassic Park’ movie,” he said. Christian Meunier, Jeeps VD. “We have entered new SUV segments, we have increased our global production footprint and, with the launch of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and durable 4×4 vehicles in the world, and meeting those needs. at our growing global Jeep community. ”

“The Jurassic film series is known for its epic reach and exciting action, and ‘Jurassic World Dominion’ takes the audience on an adventure where no ‘Jurassic’ film has gone before,” he says. David K. O’Connor, president, franchise management, brand management and global partnerships for Universal Pictures. “The Jeep brand has driven our audiences on unimaginable adventures, on screen and off, since the first film in 1993 and we are happy to share the road with them, this time and every time.”

The one-minute Jeep commercial shows a Jeep Wrangler 4xe owner who finds a newly hatched Carnotaurus in his own garden and decides to faithfully take care of it. He takes the dinosaur kid on terrain adventures (engages in electric mode when silence is required!), While he evokes both wide-eyed wonder from children and panic on neighborhood streets when he takes the dinosaur on daily walks along the avenue, before finding his mother during a camping adventure… with unexpected results. It turned out that it was only his imagination that flowed. Or was it?

In addition to the content on television and social media, the Jeep brand offers its Jeep Wave members the opportunity to see the film at drive-in events in cities around the United States on June 8Including Detroit, Chicago, New York, Miami, Los Angelesand again June 9 in Warwick, New Jersey. Jeep Wave is a premium owner loyalty program filled with exciting benefits and advantages of being a Jeep SUV owner.

The Jeep brand and the Jurassic series have a lasting shared history. In 2018, before the release of “Jurassic World: Fallen Kingdom”, the Jeep brand launched a 60-second spot during the Big Game that paid tribute to the iconic scene in “Jurassic Park” with the Jeep Wrangler.

Jeep Wrangler, Jeep Gladiator and a vintage Grand Wagoneer can be seen in the movie “Jurassic World Dominion”.

The video was directed by Mimi cave with the production company Reverie Content. Jeep’s brand campaign was created in collaboration with Chicago-based advertising agency, Highdive agency.

“Jurassic World Dominion”

This summer you can experience the epic end of the “Jurassic” era when two generations unite for the first time. Chris Pratt and Bryce Dallas Howard accompanied by the Oscar winner Laura Dern, Jeff Goldblum and Sam Neill in “Jurassic World Dominion”, a bold, current and breathtaking new adventure that spans the entire world.

From “Jurassic World” architect and director Colin Trevorrow, “Dominion” takes place four years after Isla Nublar was destroyed. Dinosaurs now live – and hunt – with humans all over the world. This fragile balance will reshape the future and once and for all determine whether humans will remain the top of the predators on a planet they now share with history’s most terrifying creatures.

“Jurassic World Dominion,” from Universal Pictures and Amblin Entertainment, drives more than that $ 5 billion franchise to daring, unknown territory, with never-before-seen dinosaurs, heartbreaking action and astonishing new visual effects.

The film features new actors DeWanda Wise (“She’s Gotta Have It”), Emmy-nominated Mamoudou Athie (“Archive 81”), Dichen Lachman (“Agents of SHIELD”), Scott Haze (“Minari”) and Campbell Scott (“The Amazing Spider-Man 2”). The film’s recurring actors include BD Wong as Dr. Henry Wu, Justice Smith as Franklin Webb, Daniella Pineda as Dr. Zia Rodriguez and Omar Sy as Barry Sembenè.

“Jurassic World Dominion” is directed by Colin Trevorrowwhich steered the 2015 “Jurassic World” to a record high $ 1.7 billion global box office. The script is off Emily Carmichael (“The battle at Big Rock“) and Colin Trevorrow from a story of Derek Connolly (“Jurassic World”) and Trevorrow, based on characters created by Michael Crichton. “Jurassic World Dominion” is produced by acclaimed franchise producers Frank Marshall due to and Patrick Crowley due to and is executive produced by legendary, Oscar-winning franchise creator Steven Spielberg, Alexandra Derbyshire and Colin Trevorrow.

Universal Pictures and Amblin Entertainment present, in collaboration with Perfect World Pictures, a Colin Trevorrow film.

Jeep brand

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that provides capacity, craftsmanship and versatility to people looking for extraordinary travel. The Jeep brand offers an open invitation to live life to the fullest by offering a wide portfolio of vehicles that continue to give owners a sense of safety and security to handle all travel with confidence. The Jeep vehicle range consists of Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program available for the entire Jeep 4×4 range, is packed with benefits and exclusive benefits to give Jeep brand owners the greatest possible care and dedicated support around the clock. The off-road capability of the legendary Jeep brand is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero emission freedom. All SUVs from the Jeep brand will offer an electrified variant in 2025.

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For more information, visit Stellanti’s media site for North America at

Diane Morgan
(248) 512-0023 (office)
(248) 881-5742 (cell)
[email protected]

SOURCE Stellantis


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