Jeep accelerates new partnership with Universal Pictures Jurassic World

Jeep and Universal Pictures are drumming up the hype for what’s to come Jurassic World Domination film with a campaign that includes a 30-second broadcast spot on social media and a one-minute TV spot. The campaign also includes behind-the-scenes footage from the making of the commercial. Meanwhile, the automaker will host experiential events where members of its loyalty program, Jeep Wave, can sign up to see the new film in select U.S. cities.

Titled “Jeep x Jurassic,” the one-minute commercial is directed by Mimi Cave and co-produced with Chicago-based advertising agency Highdive and production company Reverie Content. It shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own backyard. Throughout the video, he faithfully cares for the dinosaur from infant to adult, taking it on daily walks, as well as off-road adventures in his Jeep. The film then ends by alluding to the video’s tagline, “Charged for any Adventure”, as a description of its Jeep vehicles.

The campaign will run globally in Asia Pacific, the Middle East, Europe and North America. According to the car brand, the Jeep brand and the Jurassic series have an enduring shared history. In 2018, before the release of Jurassic World: Fallen Kingdomthe Jeep brand launched a 60-second spot during the Big Game that celebrated the scene in the Jurassic park with the Jeep Wrangler. Regarding Jurassic World Dominion film, the brand said its Jeep Wrangler, Jeep Gladiator and a vintage Grand Wagoneer can be seen in it.

This year, Jeep global CMO Oliver Francois said the brand continues to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which he said are “literally loaded for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat”.

Meanwhile, Jeep CEO Christian Meunier said the brand has expanded significantly in the three decades since the Wrangler’s first appearance in the original Jurassic park film. “We’ve entered new SUV segments, we’ve increased our global production footprint and, with the launch of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and durable 4×4 vehicles in the world, satisfying the needs of our growing global Jeep community,” he said.

Universal Pictures president, franchise management, brand management and global partnerships, David K. O’Connor, said that Jurassic movie the series is known for its epic scope and thrilling action and Jurassic World Dominion takes the audience on an adventure “where no Jurassic the movie has gone before”. He added that Jeep has been taking Universal Pictures audiences on “incredible adventures, on screen and off, since the first film in 1993”, so it’s exciting to share the road with them again. MARKETING INTERACTIVE have contacted Jeep for further information.

Separately, in line with the global release of Jurassic World DominionMattel and Universal Brand Development also partnered with Toys’R Us Hong Kong for Jurassic World dinosaur toys in May 2022. The partnership included events and giveaways for consumers, as well as AR gaming experience for consumers to unlock Jurassic World dinosaurs. “This new, exciting chapter in one of the most iconic franchises in film history continues the adventure that has captivated global audiences, and our exclusive partnership with Toys’R’Us delivers the ultimate dinosaur experience,” said Jo Pascoe, vice president of consumer products Australia, New Zealand, Southeast Asia and India for Universal Brand Development, previously .

Meanwhile, Jeep China named media agency Essence as its integrated media agency in December 2020. Essence was tasked with brand strategy and media planning and activation duties for Jeep’s line of locally produced vehicles in China. In addition, it was also responsible for creative development and production for online and offline campaigns.

“Jeep delivers value in consumers’ mobile lives with its excellent lineup of world-class quality vehicles. Similarly, through our agency’s class-leading, unified approach to data and analytics that brings creative and media closer together, we are excited to create valuable advertising for Jeep and its consumers, as well as help accelerate business growth for the brand,” said Benjamin Wei, CEO, China for Essence, earlier.

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