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The Malibu series is a new visual adventure via a collaboration between the GMC Hummer EV and the fashion innovator Don C. Malibu was filmed in the sunny surroundings of Malibu and Agua Dulce in California and features the likes of Big Sean and more.
The launch of the Malibu range marks the first such collaboration between GMC and Don C, highlighting the bells and whistles of the world’s first all-electric super truck, the GMC Hummer EV. Filmed in five parts, the series is divided into episodes titled “Off Road Beast”, “Immersive”, “Superfast, Design” and “Next Gen Electric”.
Joining Don C and Big Sean in the series, putting each featured figure in the driver’s seat of the GMC Hummer EV, will be award-winning interior designer Kelly Wearstler, Euphoria actor Angus Cloud and talented lightweight boxer Ryan Garcia.
The GMC Hummer EV was first introduced to the masses in October 2020 and reservations for the Edition 1 model filled up in minutes. The Edition 1 offers a GMC-estimated 1,000 HP, 111,500 lb-ft of torque and can reach speeds of 0 to 60 MPH in three seconds. The truck also has 329 miles on a full charge.
Don C is no stranger to GMC, having worked with the Detroit-based General Motors team on previous collaborations. And Don C is not only a brand ambassador, he is also a proud owner of the GMC Hummer EV.
“My whole career and my creative point of view has been centered on the revolutionary; To explore the capabilities of this truck and really get to put it through its paces and think about how we can integrate such an iconic name into the forefront of culture is a dream,” said Don C regarding the collaboration. “Anyone who knows me knows I love cars, and I can’t give this one a higher compliment than buying one for myself. Being a part of the electric vehicle revolution through my relationship with GMC completes my life story. GMC HUMMER The EV Malibu series was my celebration of many of the things I love in one: nature, sport, design, music, film and speed.”
Don C was also kind enough to spare his precious time and offer some more perspective regarding the massive scope of the GMC Hummer EV collaboration.
I am excited to add value and partner with GMC HUMMER EV. I appreciate the GMC reaching out to me and taking input from my peers to give this campaign proper style. Hip-hop makes the world go round! With GMC based in Detroit, I immediately reached out to my brother Big Sean, who is from Detroit, to add some extra flavor and excitement to this project. Being a part of the electric vehicle revolution through my relationship with GMC is great, and I love having my own HUMMER EV – I love the aesthetics and cutting edge features, and I save money on gas.
To view the full GMC Hummer EV Malibu lineup and learn more, please click here.