General Motors could expand its GMC Hummer EV family with something a little less expansive.
Bloomberg reports that the American automaker is considering launching a Hummer-badged mid-size – i.e. Ford Ranger-sized – electric pickup truck.
Sources told the media that it is only a design concept in GM’s studio in California at the moment but has a good chance of going into production as a “priority project”.
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Such a model would also be better suited to export markets such as Europe. GM plans to restart its operations there, focusing on electric vehicles.
GM dusted off the dormant Hummer brand as a new sub-brand for its GMC truck and SUV division, with the GMC Hummer EV pickup the first electric vehicle on GM’s Ultium platform. It entered production at the end of 2021.
An SUV variant was revealed last year and will enter production in 2023.
The company reportedly believes the strong recognition and following of the Hummer name would make a smaller model a logical extension, while also appealing to more affluent customers.
The GMC Hummer EV double cab pickup is 5507mm long, 2202mm wide, 2060mm tall and has a 3444mm wheelbase.
While it’s 378mm shorter overall than a double-cab Chevrolet Silverado 1500, it’s still 137mm longer than a double-cab Ranger if it’s almost identical to a Rivian R1T.
In tri-motor Edition 1 pickup guise, the first variant to be launched, the GMC Hummer EV weighs between 4103kg and 4282kg.
A Ranger Raptor, in comparison, has a curb weight of 2475kg, and the Ultium-based Cadillac Lyriq weighs up to 2683kg.
While GM also has a Chevrolet Silverado EV launching this year and a related GMC Sierra EV set for an imminent debut, the Hummer EV is better known as a premium off-road vehicle.
To this end, GM has included various clever features such as a CrabWalk feature that allows the rear and front wheels to steer at the same angle at low speeds, allowing you to move the vehicle diagonally when encountering challenging terrain, and an extraction mode on the adaptive air suspension which will raise it by 149 mm.
GM also claims that the Hummer EV can provide water more than 600mm deep.
That would likely be the case for a smaller Hummer pickup, which is expected to have two similarly sized compatriots of its own: the Chevrolet Colorado EV and the GMC Canyon EV, which are reportedly due for launch in 2026.
This smaller Hummer could face competition from the likes of Ford, Ram and Volkswagen.
Ford has applied to trademark the Ranger Lightning name, while Ram is reportedly working on a vehicle to slot in under the upcoming 1500 BEV/Revolution full-size pickup that will be revealed in November.
There’s no word on when the smaller Ram will arrive, though the brand’s CEO Mike Koval Jr. told Automotive News last month that it plans to show an early concept of a midsize pickup to dealers in March.
While he didn’t specify if this was electric, a wire-frame STLA Large-platform electric pickup truck was teased at Stellantis’ EV Day last year alongside a line-up of Chrysler, Dodge and Jeep vehicles that have been gradually revealed.
Volkswagen is targeting the North American market with its upcoming Scout brand, dusting off the nameplate from the former International Harvester for an electric SUV in both body styles and SUV models.
In its last iteration, Hummer also started big and gradually rolled out smaller vehicles.
The H1 was a rebadged AM General M998 Humvee, and was followed by the H2 in 2002 which was related to GM’s largest pickups and SUVs.
The H3, related to the first-generation Chevrolet Colorado and GMC Canyon, went into production in 2005, and an even smaller H4 was in the works before GM’s bankruptcy led to the end of the brand.
This was teased with the 2008 HX Concept, which previewed the doomed V6-powered Jeep Wrangler competitor.