All-Access, All-Electric: Feature-length documentary tells the origin story of the GMC HUMMER EV
“REVOLUTION: GMC HUMMER EV” premieres March 27 in The HISTORY® Channel’s DRIVE block and follows the team tasked with bringing the GMC HUMMER EV to life
DETROIT — GMC and A+E Networks® announced the television premiere of “REVOLUTION: GMC HUMMER EV,” a new documentary chronicling the evolution of the all-electric super truck.
First airing in the DRIVE block on The HISTORY® Channel on Sunday, March 27 at 11:00 a.m. ET, the 60-minute film follows the hand-picked group of General Motors team members who helped launch the company’s first all-electric pickup truck in record time—just over two year. Thanks to the documentary team’s unrestricted access, viewers will go behind the scenes at key moments in the development of the GMC HUMMER EV, from start to start of production.
“Our goal was to elevate what an electric vehicle can do and push the boundaries of 100 years of experience in vehicle development,” said Josh Tavel, Executive Chief Engineer. “This documentary captures the spirit of a team capable of incredible innovation and resilience. Their lessons set the foundation for vehicle development for decades to come.”
GMC chose Detroit-based WTP Pictures and Hiatus to produce the film, and director Sean King O’Grady to bring the team’s journey to life. Join the team in the freezing temperatures of Michigan’s Upper Peninsula as they test the limits of the GMC HUMMER EV on snow and ice. Then head to the scorching heat and steep red rocks of Moab, Utah, while the team fine-tunes the truck’s off-road capabilities. Along the way, viewers will delve deeper into GM’s test and development facilities – previously unseen by the public – including the great halls of the GM Design building at the Global Technical Center in Warren, Michigan, and the company’s rigorous testing facilities in Milford, Michigan and Yuma, Arizona.
Viewers will also go inside the massive undertaking to expand and remodel GM’s Factory ZERO assembly plant in Detroit-Hamtramck. The documentary also showcases the development of GM’s Ultium Platform, a dedicated EV architecture and propulsion system that provides flexible applications in nearly any type of vehicle. Along with the 2022 GMC HUMMER EV, this trifecta reinforces GM’s commitment to an all-electric future.
“The story we discovered during filming was far more fascinating than anything we could have hoped for,” said O’Grady. “We saw a bold and passionate team bring GM’s first major entry into this extraordinary transformation of the automotive industry. This was an incredible opportunity to go deep behind the scenes of the development process to discover what it takes to bring a vehicle to life and to capture this moment in automotive history as it happened.”
“Throughout the film, we incorporated footage of the team fine-tuning the GMC HUMMER EV and testing across a variety of rugged terrain and cutting-edge industrial environments,” said Jesse Ford, founder of WTP Pictures and producer of the film. “We’re excited to show audiences how hobbies and experiences inspired real-life features like the CrabWalk1.”
Following the premiere on The HISTORY® Channel, there will be an additional screening of the film on FYI™ on Thursday, March 31 at 9 p.m. ET. The documentary will also be available to stream via History on Hulu and History.com on Sunday, March 27, as well as on GMC’s YouTube channel beginning Sunday, April 3.
“A+E Networks is proud to partner with GMC to bring automotive enthusiasts behind the scenes of the production of the 2022 GMC HUMMER EV, GMC’s first all-electric vehicle,” said Mike Buccella, vice president, Enthusiast Ad Sales, A+E Networks . “DRIVE viewers of The HISTORY Channel and FYI have an incredible passion for automotive innovation and adventure and this documentary delivers them in spades.”
2022 GMC HUMMER EV Pickup2 is the first all-electric vehicle in GMC’s portfolio and features revolutionary architecture that delivers off-road capability and on-road performance. Throughout the documentary, see how the team developed industry-leading innovations, including the accessible CrabWalk1 and the revolutionary Watts to Freedom3 launch control mode.
Production4 of the 2022 GMC HUMMER EV Pickup began production in late 2021 at GM’s Factory ZERO Detroit-Hamtramck Assembly Center—a 40-year-old facility retooled with a $2.2 billion investment to support GM’s all-electric future. The first customer deliveries began last December and will continue throughout this year. GMC’s electric lineup will expand with the 2024 GMC HUMMER EV SUV5which will begin production at Factory ZERO in early 2023, and the all-electric Sierra Denali6.
Reservations for available models are currently being accepted at GMC.com/HummerEV.
With a strong foundation of truck manufacturing since 1902 and now sold in a dozen countries worldwide, GMC offers custom-built vehicles designed and engineered to the highest standards. From the all-new compact SUV to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technology and premium craftsmanship, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and comfort. Details on all GMC models are available at www.gmc.comon Twitter at @GMC or at www.facebook.com/gmc.
ABOUT A+E NETWORK
A+E Networks® is a global content company comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI,®, VICE TV® and Blaze®. A+E Network’s portfolio spans platforms and genres with a scripted production division, A+E Studios™; unscripted production, Six West Media™; and independent film unit, A&E IndieFilms®. A+E Networks Digital™ includes viewing apps, games, FAST channels, AVOD and SVOD products Lifetime Movie Club® and HISTORY Vault®; and podcasts such as History This Week™. A+E Consumer Enterprises™ includes experiential/branded live events such as HISTORYTalks™ and e-commerce; and A+E Networks International® includes branded channels, content distribution and scripted/scripted co-productions worldwide. A+E Network’s content reaches more than 414 million households in 200 territories in 40 languages. A+E Networks is a joint venture between Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks.
1Limited to low speeds. Read the vehicle’s owner’s manual for important functional limitations and information.
2Edition 1 Pickup limited availability according to waiting list. Additional GMC HUMMER EV models available fall 2022.
3Read the vehicle’s owner’s manual for important functional limitations and information.
4From globally sourced parts.
5Edition 1 SUV limited availability early 2023 according to waiting list. Additional GMC HUMMER EV SUV models available in Spring 2023.
6Electric Sierra availability will be announced at a later date.